You will learn strategies being used that are working in today’s market place. All of our guests have one goal in common… they all know and understand the importance of marketing a specific message to their target audience. You will find that although there is one common theme among them, there are many ways to achieve your desired results and that’s the reason for this podcast.I call our listener’s the “Opiners”. Why? To Opine means to hold and state one’s opinion and it goes great with the name of this show. The Opiners can take what they want from these thought leaders and create an opinion about it. I love hearing from the Opiners and the feedback means everything. It determines the direction we head and what kinds of guests you like.
As you can probably tell, we love the sport of ice hockey and we wanted to integrate the sport of hockey with our passion for online marketing. “Stop Riding the Pine and Get in the Game” is a sports analogy for people to get off their behinds and get in the game. While it’s okay to sit on the bench when it’s not your turn, you had better be ready to go when you are called upon. If you are an entrepreneur, then you probably understand the importance of getting in the game.If you aren’t playing well, trying hard, or doing your best, chances are you are going to be benched by the coach. Nobody likes being benched, but sometimes it takes some coaching and a change of pace to snap out of your funk. Thus, this podcast was born as a solution to motivate you to Stop riding the Pine and get in the game! We look forward to seeing you “On the Ice”.
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